With 100,000+ square feet lease, MediaMath Joins Downtown's Growing Ranks of New Economy Companies
Silverstein Properties announced today that global technology company MediaMath
has signed a 15-year, 106,000 square foot lease at 4 World Trade Center. The company will
consolidate its more than 300 NY-based employees from three Midtown locations
into the 44th, 45th, and 46th floors of 4 World Trade Center when it moves into
the 72-story tower in early 2015.
MediaMath joins a growing and diverse group of companies that have
made long-term commitments to the new World Trade Center, and becomes
the first global marketing technology company to commit to 4 WTC. As
DoubleClick anchored Midtown South, as Google anchored the Meatpacking
district, having an anchor technology leader provides a magnet for
others. This comes on top of more than five million square feet of
office space that has been leased at the WTC by such blue-chip tenants
as Condé Nast, Moody's, GroupM, BMI, Omnicom, WilmerHale, Fast Company
and Inc. magazines.
With the signing of MediaMath, 70 percent of the 7.4 million square
feet of newly built space at One, 4 and 7 World Trade Center has now
"MediaMath's decision to relocate to 4 WTC proves that New Yorkers
were right to bet on Downtown. The new World Trade Center is emerging as
the commercial heart of the city's hottest neighborhood," said
Silverstein Properties Chairman Larry A. Silverstein. "I am thrilled to
welcome MediaMath, which represents the technology, advertising, media
and information companies driving the City's new economy and Downtown's
"MediaMath has been blessed with outstanding growth over the past
seven years, which is a testament to the market's need for a
transformation in digital marketing through software, and the service
that makes it work for you," said Joe Zawadzki, the company's CEO. "We
want that software to be on the desktops and tablets of every
professional marketer in the world; we worked hard to find a property
and a developer that matched the scope of our vision."
Zawadzki continued, "Tal Kerret, the Chief Investment Officer, and
the entire Silverstein team, made this happen by creating flexible and
creative solutions tailored to the evolving needs of our fast-growing,
"We are delighted to be partnered with Silverstein Properties and
their vision and commitment to the technology and media communities. We
look forward to bringing our talent, energy, and culture to Lower
Manhattan and look forward to our clients and partners doing the same.
Come on in, the water's warm," finished Zawadzki.
Silverstein's World Trade Center President Janno Lieber said: "What
we are seeing is a major shift in momentum favoring the World Trade
Center. 4 WTC has been open for barely six months, but is already
getting serious attention from virtually every major tenant. This is the
same pattern we saw at 7 WTC, which has been fully leased for several
years. Companies are moving Downtown in record numbers. And all of the
projects at the WTC - the Memorial, Museum, office buildings, and
transit hub -are either open or on schedule to be completed soon. We are
in the process of financing 3 WTC and are on target to complete and
open the building as planned."
Lease negotiations for MediaMath were handled by a CBRE team, led by
Harly Stevens and Mike Rizzo. Jeremy Moss, Director of World Trade
Center Leasing for Silverstein Properties, together with the CBRE agency
team including Mary Ann Tighe, Steve Siegel, Ken Meyerson and Evan
Haskell led the negotiations for the landlord.
According to the Downtown Alliance, 511 firms have moved to Lower
Manhattan since 2005, leasing a total of 12.3 million square feet (1.14
million square meters). 226 of those companies have been in creative or
professional services, taking 51 percent of the space leased.
In its 2013 report, "Brain Gain," the Downtown Alliance explained,
"The high-value knowledge workers who drive the region's economy - the
people companies want to hire - increasingly live within a 30-minute
commute of Lower Manhattan. Extensive residential development and
dramatic neighborhood revitalization in Manhattan, Brooklyn, and New
Jersey's Hudson River waterfront cities have attracted huge numbers of
young, educated people, workers in the professional and creative fields
that drive leasing in New York City - who prefer apartment living and
shorter commutes via subway, PATH, ferry, bike and foot to suburban life
and lengthy commutes via heavy rail or car."
"Over the past several years, Lower Manhattan has seen a surge of 5
million square feet of relocations," said Alliance for Downtown New York
President Jessica Lappin. "MediaMath's move from Midtown is one more
piece of evidence showing that the gravity of Lower Manhattan is only
growing. Marketing and advertising firms are flocking to the area and
we're thrilled to welcome MediaMath's more than 300 NY-based employees
to this dynamic community."
"MediaMath has clearly done the numbers and it all adds up to 4 World
Trade Center," said Catherine McVay Hughes, Chair of Community Board
One. The World Trade Center is at the heart of Lower Manhattan, the
fourth largest business center in the country, and the place to be for
our city's leading new-media companies. What was new for our founding
fathers is new again, today."
About 4 World Trade Center
Pritzker-prize winning architect Fumihiko Maki to meet a LEED Gold
standard of sustainability, 4 WTC is a model of transparency and
The 977 foot (298 meter) building contains 2.3 million square feet
(213,680 square meters) of light-filled, green and high-tech office
space spread over 56 office floors. In addition to MediaMath, which will
occupy almost three 44,000 square feet (4,088 square meters) office
floors in the middle of the building, 520,000 square feet of the office
space in the tower is currently being built out to become the new
headquarters of the Port Authority of New York & New Jersey.
Another 600,000 square feet is being occupied by the City of New York.
4 WTC was designed to enliven and seamlessly integrate into
Downtown's streetscape, with a major concentration of retail - both at
the street-level and in underground pedestrian concourses that lead
directly to 11 subway lines and the PATH trains. All of the retail will
open in tandem with the World Trade Center Transit Hub in 2015.
For more information and regular updates on 4 World Trade Center, please visit 4WTC.com and follow 4WTC on Facebook, Twitter, Instagram, and Pinterest.
is a global technology company that's leading the movement to
revolutionize traditional marketing and drive transformative results for
marketers through its TerminalOne Marketing Operating SystemTM. A
pioneer in the industry introducing the first Demand-Side Platform (DSP)
with the company's founding in 2007, MediaMath is the only company of
its kind to empower marketers with an extensible, open platform to
unleash the power of goal-based marketing at scale, transparently across
the enterprise. T1 activates data, automates execution and optimizes
interactions across all addressable media, delivering superior
performance, transparency and control to all marketers and better, more
individualized experiences for consumers. It has a seasoned management
team leading 13 global locations across five continents. Key clients
include every major agency holding company, operating agency and top
brands across verticals.
About Silverstein Properties
Properties, Inc. (SPI) is a privately-held, full-service real estate
development, investment and management firm based in New York. Founded
in 1957 by Chairman Larry Silverstein, the company develops and acquires
office, residential, hotel and retail properties. SPI has developed,
owned and managed more than 35 million square feet (3.25 million square
meters) of commercial, residential and retail space, including 7 World
Trade Center, the first LEED-certified office tower in New York City,
which opened in 2006 and 4 World Trade Center which opened in November
Currently, the firm has $10 billion of development underway: Four
Seasons Resort at Walt Disney World, Four Seasons Downtown New York
Hotel and Private Luxury Residences and 2 and 3 World Trade Center. In
addition, SPI is focused on joint ventures for development and
acquisitions in Europe, Asia and Israel. The company has been recognized
as one of the "Best Places to Work in New York City" by Crain's New
York Business for the past six years.
For further information on Silverstein Properties, please visit www.silversteinproperties.com or http://www.wtc.com.
Blast PR for MediaMath